Something sucks in Canada? Well that’s shocking. Juuuust kidding. I have nothing against Canada. It actually seems like a very nice place to live, what with all the free healthcare and friendly natives.

But I digress. The point is that apparently one thing that is actually no good in Canada is their e-commerce. According to Ali Asaria, the fact that he was able to recognize this is what has rocketed his business to success.

“We think this is a huge, huge opportunity,” he said of Well.ca, now the largest health and beauty web store in Canada. “We’re seeing spikes we’ve never seen before.”

Well, it’s aboot time! Amirite?